Crucial to Success: Differentiate Yourself from the Competition

In today’s competitive marketplace, you have to differentiate yourself from the competition and stand out in a positive way. We are reminded of a story that John Bent, a leading executive for Konica Minolta Canada, brought up. In the 1980s, Coke and Pepsi were battling head to head for the bigger share of the pie in the soft drink market. Because Coca-Cola understood that they were offering similar products, they differentiated themselves by placing more vending machines on the street corners.

What set this strategy up as unique? Instead of trying to take a market share away from Pepsi, Coca-Cola tried to seize more shares from the tea, coffee and water industries. Their goal? To have people reach for a Coke whenever thirsty, and it became extraordinarily successful. Are you looking for a great solution that will differentiate your business?

We recommend using the UniBinder, which is a professional presentation solution that can help to present your products in the best light. Unfortunately, people do judge a book by its cover, which is why you need to print documents that have a clean and professional appearance. With the UniBinder’s steel binding technology, you have rapid heating and cooling features that will bind your document in under 90 seconds. Nevertheless, the true value in this product is that you can always add or remove pages and use it for a different document.