How Do Pamphlets and Brochures Differ?

We have often received the question from our customers about how pamphlets and brochures differ from each other. While some people disagree about the differences between the pamphlet and the brochure, the difference is very slight. For the most part, the only real difference would be how you plan to use it at the end of the project. For example, pamphlets will often display a single item about a subject while marketing brochures have been used for marketing collateral at sales events and trade shows. Pamphlets have also sometimes been referred to as leaflets, and they are normally unbound books. They can vary in the style and size, but they will usually have information about one subject throughout. This is something that a business owner might create for an informational event for a course. On the other hand, brochures have been used interchangeably with pamphlet. The big distinction lies in how brochures will normally be folded a number of times. Sometimes, they refer to brochures as flyers, and they have been used specifically for marketing and sales purposes. For example, using them as a sell sheet at a trade show has been common. Here at our copier company in Minneapolis, we can help you to identify the right material to print for your sales and marketing events.